NHSc’s expansion of Persona’s personalised nutrition services is the latest action for Nestlé Health Science as part of its mission to offer a range of personalised services in the sector. The firm offer a range of essential nutrients, vitamins and minerals based on a customer’s health priorities. Here the company use DNA test results to assess the body’s response to caffeine consumption and lactose digestion to make customised supplements or dietary suggestions.Ĭloser to home, other firms offering personalised vitamin subscriptions tailored to lifestyle and health goals include UK-based Vitamin Buddy and Vitl.īaze are another firm with headquarters in the US and offices in Berlin and Zurich. With international shipping, more than 1 billion consumers now have access to personalised nutrition,” says Greg Behar, CEO of Nestlé Health Science.Īlong with Nestlé, other organisations looking to make gains in personalised nutrition include Apple, Unilever and 23andMe.Ģ3andMe, a California-based personal genomics and biotechnology firm, primarily contribute to the genetic side of personalised nutrition.
“When we acquired Persona, our goal was to make the program available on a global scale. Persona adds that all customers will be provided with the same online nutrition assessment currently offered in the US, considers gender, age, dietary preferences, stress levels, sleep patterns, fitness habits, allergies and other lifestyle factors.įurthermore, the firm recently announced an expansion to its drug-nutrient database which cross examines over 2,000 medications to aid consumers avoid nutrient depletions and interactions. Worldwide, the service now extends to Asia (Bahrain, China, Hong Kong, India, Japan, Jordan, Kuwait, Malaysia, Oman, Philippines, Qatar, Saudi Arabia, South Korea, Singapore, Taiwan, United Arab Emirates, Vietnam) and Asia-Pacific (Australia, New Zealand) įurther afield Persona is also available in the Middle East/Africa (Israel, Morocco) North America (Canada, Mexico, Puerto Rico, United States) and South America (Brazil). Other EU countries include Greece, Guernsey, Hungary, Italy, Ireland, Iceland, Jersey, Latvia, Lithuania, Liechtenstein, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden and Switzerland. “People who are interested in improving their health and quality of life through vitamins and supplements are recognising that the best way to achieve that is through a plan that it customised for them.”Īlong with UK, France and Germany, Persona is now available to customers in Austria, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czechia, Denmark, Estonia and Finland. “There is a growing awareness around the world of personalised nutrition,” explains Jason Brown, founder and CEO of Persona. In a response to growing global demand for more personalised forms of well-being, NHSc are also increasing the nutritionist numbers for consultation as part of a service that now stretches to over 60 countries. China: Probiotic supplements in e-commerce.Digestion and immunity probiotic supplements in e-commerce.Explained: The US e-commerce probiotic supplements market.Probiotic supplements: Global e-commerce 2018-2020, forecast for 2021.The gut-brain axis: Psychobiotic opportunity in 25 countries.